Pay-Per-Click (PPC) advertising is a model that has websites (such as search engines) displaying advertisements for companies that pay when their ad is clicked. Typically companies will create an advertisement, decide which keywords or key phrases it would like to bid on (ultimately showing their ad when users search for those keywords), and pay when a user clicks on their advertisement.  Pay-Per-Click (PPC) marketing is an effective way to gain qualified leads and obtain page one Google rankings.